The story began in 1963, when designer and artist Hans Jürgen Schöbel founded Södahl on the basis of his philosophy of developing quality products in great designs, unique fabrics, patterns and colours that could be mixed and matched across the board. This philosophy remains deep at the heart of Södahl’s DNA to this day, more than 50 years on, assuring you long-lasting products, not only in terms of their quality, but their design and look, too, because they follow the most enduring trends of the day.