Piet Hein Eek: “The initial idea was to create a clock that you could build and modify yourself. This required a technical and logical design that would be easy to assemble. My starting point was a steel tube and an extruded ring that would function as the clock’s face. We found the first prototype to be so beautiful, that it was unnecessary to modify anything and we decided to let go of the DIY concept. The final design turned out to be so obvious that you would think it already exists, but it really doesn’t. For most designers, simplicity is not the go-to area when you want to make something exceptional.”
One thing led to another.
The extruded ring used in the tube clock asked for a more prominent role and so the idea for a tube watch arose. As opposed to the tube clock, where the aesthetics were a result of the concept, the tube watch used the extruded ring as a starting point for the design. The precisely cut ring and the high quality materials give this watch its refined, yet tough and industrial character. Both watch models, one with a leather strap and one with a steel band, show a different interpretation of the iconic watch face.