Typecasting by Vitra
From the Vitra Design Museum, 2018
An Assembly of Iconic, Forgotten and New Vitra Characters
During Milan’s Design Week 2018, the Vitra exhibition »Typecasting,« curated by Austrian designer Robert Stadler, presented 200 objects in the former sports hall La Pelota in the city’s Brera district.
In addition to generous photographic documentation of the event, this eponymous publication critically investigates how design evolves under the influence of social media. Whereas furniture’s practical function is a given, its representational role has dramatically evolved: furniture and objects become props for self-staging on social media and online.
Editor: Robert Stadler
Foil with screen print
176 pages, approx. 350 images